Drone Systems

Creating a Corporate Identity for a Danish Data Collecting Company

Client, Year
Drone Systems DK, 2017

Fields of Activity
Corporate Identity, Webdesign, Visual Communication

Project Description

Drone Systems, a company that collects thermal data using drones in urban areas of Denmark, felt that the company’s visual appearance no longer represented them well. After I analyzed the company’s situation, perspectives and competitors, the decision was made to develop a new visual look that presented the company in a more contemporary and suitable way. This was achieved with the use of a bright and strong blueish main color, mixed with pixelated graphics and monospaced typefaces to emphasize the most essential part of the tech company, which is technology and innovation, but at the same time the design also reflects the positive ‘geekiness’ of its corporate culture.